Don Herring Irving- Is Mitsubishi Planning a Truck? 3 Things to Know

Mitsubishi is a Japanese automobile company known for making sturdy, long-lasting vehicles. One of the best-selling brands was the pickup truck which left the production lines for the last time in 2009. However, 14 years later, Mitsubishi is set for a strong comeback in the truck arena. Plans are already underway to relaunch the project despite challenges. Read on for more about the exciting facts about Mitsubishi’s Truck comeback and the looming obstacles the company must overcome.

1. Heavy Import Tax

A significant challenge for Mitsubishi is the heavy import tax dubbed the Chicken Tax. It is a 25% import duty charged on all vehicles imported to the US. Since Mitsubishi is a foreign company, selling new trucks in the U.S. market will undoubtedly attract hefty import taxes.

2. Mitsubishi Requires a Partner

According to experts, Mitsubishi requires a business partner to reintroduce the pickup truck into the market successfully. The company could partner with common brands, including Ford Ranger and the Ford Maverick.

However, the Nissan Company is the most outstanding among other business partners since it has a working relationship with Mitsubishi.

3. The Outlander Is the Best Alternative

Many car enthusiasts thought Mitsubishi could repurpose some old designs to cover the market gap. However, the Mitsubishi Outlander is the best alternative for pickup enthusiasts, thanks to its spacious cargo space.

The Japanese automaker Mitsubishi is known for its wide range of cars. For this reason, car enthusiasts should be on the lookout for the official launch of the trucks in the future. For now, contact our dealership for a new Mitsubishi Outlander as an alternative to the truck. 

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